Frequently Asked Questions

We've compiled a list of frequently asked questions. If you have a question that isn't answered here, please reach out to us and we'll be happy to help.

How do I get started?

How do I opt out of analytics?

Adlily does not collect personally identifiable information, however, if you would like to opt out of anonymous analytics, you can do so by configuring your preferences in-world. We require publishers to provide an opt-out mechanism.

If you would like to opt out of anonymous analytics, follow these steps:

Select any poster, expand the dropdown by clicking the three dots.

Select Preferences, and finally toggle the Opt-out of Analytics switch.

Due to platform limitations, opt-out preferences are per-world and must be set individually.

We're looking into ways to make this process easier as well as providing a global opt-out mechanism. To learn more about this, please join our Discord Server.

What's an impression?

Impressions are a metric used to measure the reach of an advertisement. In it's simplest form, an impression is the number of times an ad is seen. However, Adlily has several systems in place to ensure that our impressions are accurate, meaningful and valuable to advertisers.

An impression is counted under the following conditions:

• The visitor is in front of the poster and not to the side, above, or below such that the poster would be unreadable.

• The visitor is looking in the direction of the poster.

• The visitor is close enough to the poster to actually read and comprehend the content. This distance scales proportionally to the size of the poster.

• The visitor is able to see the ad and no walls or other obstacles obscure vision of the poster.

• The visitor must be viewing the ad for long enough to fully comprehend the content of the poster and not just running past or briefly seeing a flash of the ad in a doorway or the corner of their screen.

• The visitor has not already registered an impression for that ad in the current instance.

What data do you collect?

We collect and retain data related to joining and leaving instances, interaction with posters, and demographic data such as location, device and platform. We do not collect any personally identifiable information like your username, or IP address.

See our Data & Privacy Guidelines for more details.

Why?

I don't like ads, why are you forcing them on me?

We get it—ads can be a pain. Who hasn't been on a website jam-packed with annoying ads or wasted time looking for the real download button? We hated that too. We do not and will not ever allow any form of intrusive or deceptive advertising.

Adlily's advertisers and publishers are required to follow strict guidelines to ensure that our ads are in compliance with our policies. All ads are reviewed by our team before being approved for display. Please see our Advertiser Guidelines and Publisher Guidelines for specific details on what we enforce.

We believe we have a positive influence on the VR ecosystem. All advertising on our platform is dedicated towards growing communities, spotlighting worlds, avatars, content creators, and events. In fact, in many ways we build and foster the community and culture of the ecosystem. Our ads connect worlds together and allow events and content creators to find their audiences.

One of our core philosophies is that advertising should be ethical, transparent, and respectful. We recognize the pitfalls of traditional advertising, which is why we make such a significant effort to advertise ethically. We believe monetization is a necessary part of the ecosystem. It's better to have a system that's fair and ethical than to have no system or one that's inherently predatory and harmful.

We wrote a mission statement about values that goes into more detail about our philosophy. We encourage you to read it.